Copyright Protection for Startups: Content, Software & Creative Assets

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In an age where innovation and originality shape business success, startups often rely on their unique creations to build value and stand out in the market. Whether it’s developing custom software, designing brand identities like logos and user interfaces, or producing original content, these creative assets need strong legal protection. Copyright law provides startups with the legal right to control how their work is used, shared, or modified, helping them safeguard their intellectual property. This article offers a detailed overview of how startups can benefit from Indian copyright law, including legal provisions, registration procedures, and recent developments.

In this article, CA Manish Mishra talks about Copyright Protection for Startups: Content, Software & Creative Assets.

Legal Foundation of Copyright in India

Copyright law in India is governed by the Copyright Act, 1957, which provides protection for various categories of original works. This law ensures that creators and businesses enjoy exclusive rights over their intellectual output. Section 13 of the Act lists the types of works that are eligible for protection, including literary, dramatic, musical, artistic works, cinematographic films, and sound recordings. Startups benefit greatly under this provision, as it covers software code, mobile applications, blog posts, presentations, UI/UX designs, videos, and more.

A significant provision for tech startups is Section 2(o), which defines “literary work” to include computer programs, databases, and compilations. This means that software source code developed by a startup is protected as a literary work under the Act. It’s important to note that while copyright protects the expression of an idea, it does not protect the idea itself.

Nature of Copyright Protection

In India, copyright arises automatically as soon as an original work is created and fixed in a tangible form. There is no requirement to register the work for protection to exist. This concept is known as automatic protection, and it is consistent with the Berne Convention, to which India is a signatory. However, registration is highly recommended because it serves as prima facie evidence in court in case of infringement disputes. Startups often find themselves in disputes with former employees or partners, and registration can play a key role in legal proceedings.

As for the duration of copyright, it depends on the type of work. For literary, artistic, musical, and dramatic works, the copyright lasts for the lifetime of the author plus 60 years. For cinematographic films and sound recordings, the duration is 60 years from the date of publication. This long duration ensures that startups can reap the benefits of their creative works for decades.

Ownership and Assignment of Copyright

Ownership is a important issue for startups, especially those working with freelance developers, content creators, and graphic designers. Section 17 of the Copyright Act clarifies that the first owner of the copyright is the creator, unless the work is done during the course of employment. This means that if a developer creates software while working as an employee, the employer (i.e., the startup) is the owner provided the employment contract includes a proper IP clause.

If the startup hires a freelancer or consultant without an IP assignment clause, the creator will retain the copyright. This is why every startup must ensure that employment contracts and service agreements include explicit assignment of copyright in favor of the company. Without such clauses, legal ownership remains ambiguous.

Furthermore, Section 18 of the Act permits the assignment of copyright, where the owner can transfer their rights to another person or company. For the assignment to be valid, it must be in writing, signed by both parties, and must specify the work, scope of rights, duration, and territory. If these specifics are not mentioned, the law assumes that the assignment is for five years and applies only within India. Thus, startups planning global operations should clearly state territorial and time limitations in their assignment deeds.

Licensing of Copyright vs Assignment

While assignment transfers ownership permanently, a license allows the use of copyrighted material without transferring ownership. Startups may choose to license their content or software to clients, partners, or customers under predefined terms. Licenses can be exclusive, where only one licensee has the right to use the work, or non-exclusive, where the work can be licensed to multiple users.

Licensing is especially useful for startups offering SaaS (Software as a Service) models, media distribution services, or platforms where third parties use their content. A proper licensing agreement defines usage rights, restrictions, duration, and payment terms, helping startups monetize their IP while retaining control.

Infringement and Legal Remedies

Copyright infringement occurs when a person or entity uses a copyrighted work without authorization or beyond the terms of a license. Section 51 of the Act lists the conditions that constitute infringement. These include unauthorized reproduction, public performance, distribution, or use of copyrighted works for commercial purposes. For software, this could involve the use of code snippets, clones of apps, or pirated versions of software products.

To deter such violations, Section 63 of the Act imposes criminal penalties. A person found guilty of willful infringement may face imprisonment for a term not less than six months and up to three years, along with a fine ranging from ₹50,000 to ₹2,00,000. In case of repeated infringement, the punishment may be harsher. These provisions help startups enforce their rights against competitors who copy their software, content, or designs.

Types of Works Eligible for Copyright by Startups

Startups across industries generate various kinds of creative assets. The following are the typical works that can be protected:

  • Software Source Code is protected as a literary work under Section 2(o). This includes backend code, frontend interfaces, APIs, and libraries.

  • Mobile Applications are a combination of literary and artistic works since they include code, layout, icons, and screen designs.

  • Website Content and Blog Posts, including text, FAQs, and legal disclaimers, are also literary works.

  • Marketing Material, such as brochures, advertisements, social media creatives, and infographics, fall under artistic and literary works.

  • User Interface Designs and Wireframes are protected as artistic works.

  • Videos, Animations, and Explainer Films are protected as cinematographic films.

  • Audio Content, like podcasts or jingles, is classified as sound recordings.

All of these works, once created and fixed in a tangible form, are automatically protected under copyright law.

Copyright Registration Process in India

While copyright protection is automatic, registration offers legal strength. The Copyright Office under the Ministry of Commerce and Industry manages this process. The registration process involves the following steps:

The applicant needs to file Form XIV online, along with a copy of the work and applicable fees. The application must be submitted along with a Power of Attorney if an agent is filing it on behalf of the startup. Upon submission, a Diary Number is issued, serving as a reference ID.

There is a mandatory 30-day waiting period to allow any objections. If objections arise, the Registrar conducts a hearing. If no objections are raised, the application proceeds for scrutiny and examination. If the Registrar is satisfied, a Registration Certificate is issued.

The fees depend on the category of work. For example:

  • Literary work (including software): ₹500–₹5,000

  • Artistic work: ₹2,000

  • Cinematographic films: ₹5,000

  • Sound recordings: ₹2,000

Registered copyright acts as documentary proof in courts, especially in cases of IP theft, investor due diligence, or licensing deals.

International Protection and Treaties

India is a member of the Berne Convention, Universal Copyright Convention, and the World Intellectual Property Organization (WIPO). As per Berne Convention principles, any work created in India and protected by Indian copyright law enjoys automatic protection in over 180 countries, without the need for separate registration in each country. This global protection is vital for startups operating in international markets.

Additionally, if a startup’s content is infringed abroad especially on foreign platforms they can issue DMCA takedown notices in jurisdictions like the United States under the Digital Millennium Copyright Act.

Amendments and Copyright Rules, 2021

The Copyright (Amendment) Rules, 2021 introduced several changes that affect startups and creators. The rules now mandate completely digital applications, ensuring faster processing. It also enhances transparency among copyright societies by requiring them to publish annual transparency reports, royalty distribution data, and licensing information.

Another key update is related to accessibility for persons with disabilities, where the rules now promote formats like Braille or audio books. Importantly, the Intellectual Property Appellate Board (IPAB) was abolished through the Tribunals Reforms Act, 2021, and now all appeals related to copyright lie directly with the High Courts, enabling faster adjudication.

Practical Measures for Startups

Startups should implement certain best practices to maximize copyright protection. First, they should maintain detailed records of the creation process, including drafts, screenshots, or changelogs, which can serve as proof of originality. Contracts should always include intellectual property assignment clauses, even for interns, freelancers, or collaborators. For externally-facing works like websites and apps, it is advisable to display copyright notices (e.g., “© 2025 XYZ Tech Pvt Ltd. All Rights Reserved”).

Startups should also monitor the internet using tools like Google Alerts, Copyscape, or GitHub scanning to detect unauthorized use. Upon identifying infringement, they can issue cease-and-desist notices, file legal complaints, or pursue criminal action under Section 63.

Conclusion

Copyright protection is essential for startups to safeguard their creative assets and strengthen their business strategy. It not only deters infringers but also allows startups to showcase their IP assets during fundraising, valuation, mergers, and licensing deals. By legal provisions, registering key works, and embedding copyright clauses into contracts, startups can secure their competitive edge. With the evolving legal, including digital copyright registration and international treaties, Indian startups are well-positioned to protect and monetize their original content, software, and creative works effectively.

Frequently Asked Questions (FAQs)

Q1. What is copyright and how does it help startups?

Ans. Copyright is a legal right that protects original literary, artistic, musical, and software works. For startups, it helps secure ownership over creative assets like code, content, designs, and videos preventing unauthorized use or duplication by others.

Q2. Do startups need to register copyright in India?

Ans. No, copyright protection arises automatically upon the creation of the original work. However, registration is advisable as it serves as legal proof of ownership in case of disputes or infringement.

Q3. What type of startup assets can be protected under copyright?

Ans. Startups can protect:

  • Software source code

  • UI/UX designs

  • Website content and blogs

  • Mobile app interfaces

  • Marketing materials

  • Videos and animations

  • Infographics, logos, and audio content

Q4. Can software be protected under copyright?

Ans. Yes. As per Section 2(o) of the Copyright Act, 1957, software and source code are considered literary works and are eligible for copyright protection.

Q5. Who owns the copyright the employee or the startup?

Ans. By default, the creator (employee or freelancer) owns the copyright. However, if the work is created under a valid employment contract with an IP assignment clause, the startup becomes the legal owner.

Q6. Can a startup license its copyrighted work?

Ans. Yes. Startups can grant licenses exclusive or non-exclusive to third parties for using their content, software, or designs. Licensing can generate revenue while retaining ownership.

CA Manish Mishra is the Co-Founder & CEO at GenZCFO. He is the most sought professional for providing virtual CFO services to startups and established businesses across diverse sectors, such as retail, manufacturing, food, and financial services with over 20 years of experience including strategic financial planning, regulatory compliance, fundraising and M&A.